Your customers are unique, with key characteristics that to significant measure, serve as a model for marketing prospects and sales qualified leads. Modeling and profiling finds similarities in customer response and soft attributes like preferences, to support predictive analytics data. Merged with quality demographic and socioeconomic status (SES) data, we identify the model of the individual or audience that are like your current best customers. They are the most likely to respond to your product offer or service. Knowing the measure of a person's experience or economic and social position in relation to others, based on income, education and occupation is the key to most professional marketing efforts.