The intent of a marketing strategy is to produce and sustain sales performance well above competitors. A smart strategic plan will recognize constraints and appropriate, well developed digital and conventional lead generation programs with key returns sourced by accurate data, in numbers that meet objectives. The challenge is in the quantity and quality of data and resources followed by the conversion of prospects to leads and sales. Teramor strategies place relevance to strong performing channels and tactics in developing a comprehensive and cost effective plan
A Multichannel strategy and execution must practice with Omnichannel influence in leveraging digital options for a sales experience trusted and pleased by consumers. Most consumers use multiple channels on the purchase path whether B2B or B2C, so we leverage analytic customer data to create personalized online or conventional communications to manage experiences. Digital and Social Media Advertising is developed from strategy to effective integration, as a Teramor service. Email marketing and management has also been a Teramor specialty with exceptional contacts, relationships and resources. Key performance indicators are managed with prompt reaction to response, market and economic shifts. Our external relationships in this area are an essential part of our internal team culture.
List Acquisition, Development and Deployment - A Teramor signature strength beyond others. Our long-standing relationships allow access to the most relevant and cultivated high value data. Development and customization of consumer or business lists achieve the ultimate qualified prospect data and purchase options on behalf of our clients, through reliable and compliant sources. B2B or B2C, postal or email, ultimate consideration is given to each product or properties attributes, intrinsic values, price, amenities and accommodations. Our experience comes from continuous refinement and high performance.
Social Media increases exposure and traffic followed by loyalty and market intelligence. Social proof, gaining trust and a personal connection that stimulates action is the intent. Visuals are the key to achieving attention online with live video leading content trends. B2C and B2B, Facebook is the preferred channel by a large margin over Twitter and LinkedIn. Instagram is the high growth platform for both business and consumers. Paid social media is tracked in activity analytics and ROI in finding customers. As marketers we work to determine the best social tactics and audience engagement. Our services are centered on lead generation and new business. We help you target, find and grow your base of customers through Social Media.
Integrating the lead generation marketing strategy with the PR strategy is a key element of success in today’s market place, and very few companies do it. As social channels and content management have become critical in both PR and lead generation, Teramor works to execute strategies that combine the general efforts of PR initiatives, credibility and familiarity in the market place with lead generation campaigns. This achieves accelerated qualified lead generation, inclusive with ROI performance as targeted. Managing public relations efforts as integral with marketing, in collaboration with PR partners on behalf of our clients, are a part of our services proven to enhance marketing performance.
The objectives of your business must be aligned with the goals of your web presence if you have any hope of engaging your visitors. Our team is experienced in setting up and decoding analytics that support encouraging visitors to take action, optimizing your sites rank in search results and setting you up for future success. For traditional campaigns our clients share customer files, interest list files and responder files to campaigns. Teramor analyzes and implements regular reporting based on client needs. Track and measure your social media updates with UTM codes and Google Analytics for better reporting, organization and information sharing.
The difference between success and failure in marketing is often the design of your creative media, digital or print. Creative is developed with a brands company values, position and story. The brands influence on creative carries the challenge to elevate the impression or message for maximizing response. We create media that promotes your product or service to optimize return in direct or indirect response marketing. Our design services include content, print, digital ads, advertorials, signage, direct mail and action calls. Sales communication content is relevant by methods that align prospects with demand. We are driven by ‘cost per lead’ and performance targets.
For our clients that have multiple locations or several products in different tiers of the market you will be interested to know that our expertise and experience has the capacity for executing complex high performance marketing for large and small businesses. We manage several campaigns, channels and locations with demographic, socio-economic and lifestyle characteristics to targeted prospects with relevant marketing to each market. We manage markets to restrict and control duplication while we sustain multi-channel approaches securing strong ROI. Segmentation management has been successfully achieved with major hospitality, homebuilders, planned communities, senior living, residence clubs, vacation ownership and retail and restaurant brands.
We manage and execute print and mail production to perfection. Teramor has long-standing relationship with several print and mail facilities. We’ve executed small to extremely large mail volumes with complex multi-version campaign pieces dropping daily on an annual basis. We perform our own press or digital checks for quality and accuracy. Whether you’re big and multifaceted or small and intricate, we’ll create and execute direct marketing campaigns that acquire new customers from whatever stage you’re in. We are a true partner who work with you to develop your marketing strategies, facilitate campaigns and make your marketing results stronger. We create client communications in preferred channels and provide complete direct mail services, including design, variable data messaging, printing and mailing services, all backed by the power of our data intelligence.
Good content pushed to web blogs, videos and social sites, generates better sales-ready leads from that content, than any other type of online or offline lead The challenge is in having enough quality content to cover the channels and media requiring endless renewal. We generate leads from constant nurturing with content that stays relevant and resonates with the buyer persona within the lead. We develop and support marketing driven content to generate more traffic and qualified sales-ready leads. All marketing qualified leads are tracked on-line with automation variables tuned to specific content designed to move leads through the funnel. Search Marketing: SEO and Pay Per Click: These are the online marketing tactics that bring traffic to your website. Our SEO service includes consultation, keyword research, copywriting, website redevelopment, creating incoming links, tracking and submissions to search engines and reporting on conversion analytics and optimization results.
Your customers are unique, with key characteristics that to significant measure, serve as a model for marketing prospects and sales qualified leads. Modeling and profiling finds similarities in customer response and soft attributes like preferences, to support predictive analytics data. Merged with quality demographic and socioeconomic status (SES) data, we identify the model of the individual or audience that are like your current best customers. They are the most likely to respond to your product offer or service. Knowing the measure of a person's experience or economic and social position in relation to others, based on income, education and occupation is the key to most professional marketing efforts.
CRM has become what it should have been all along, a customer intelligence, acquisition and engagement model, fueled by relevant individual data for lead and sales progression. By product, channel and campaign, a marketing and sales funnel process is modified for creating new customers and optimizing revenue. Marketing must integrate CRM at the point of campaign development and deployment. Prospect and lead generation is then optimized by a systematic application of communication, definition and qualification with only the most appropriate lead prospects reaching sales. Our experience with Salesforce CRM, contact and campaign management platforms supports the process.
